No longer seen as mere forums for law gossip or associate griping, blogs are becoming a marketing tool for large law firms eager to create a buzz about their practice areas. Although the blogs vary in degree of interactivity, they’re all geared toward getting out specific legal information — and the firm name. Large-firm blogging’s growing popularity represents an evolution in the use of the technology, which up until recently seemed to be mainly the domain of individual lawyers and small practices.
Originally by Law.com – Tech Law Practice Center, 9:59 PM
